Any kind of media is made for some kind of audience to consume, and in order to know what kind of audience is going to consume my media, it is necessary to conduct a survey.
I conducted my audience research survey via the website Survey Monkey, https://www.surveymonkey.com/
Question 1
87.50% of my respondents were female while only 12.50% of the respondents were male, meaning I knew more female would be watching my story opening rather than male.
Question 2
Most of my correspondents were in the 18-24 age range, 82.50% to be exact, so I knew that almost all of my audience would be late-teenagers to young-adults.
Question 3
The next question was how often do you watch movies? and the most closest were A couple times a month or monthly, at 35% and 32.50%, meaning people don’t watch movies very often. The film should be made in order for the viewer to feel it was worth it.
Question 4
The most watched genre was Thriller, at 47.50%, which means I would be making something close to thriller. The second place was Horror, at 17.50%, and the third being close to the second, being Comedy, at 15%, which would have been my second option and I would be able to explore more if I were to make a whole feature film.
Question 5
The most characters the people wanted were not mentioned, so all of the main characters which takes the whole story forward came in 52.50%, and the second being 3-4, at 27.50%, which also works in my favour, because I don’t have that less or that many characters in my film opening.
The most common was Story in the film opening, at 40%, which really helped me to focus on my story rather than cinematics.
Question 7
The most answered was online, at 67.50%, which makes sense because people tend to watch everything in the comfort of their home.
Question 8
The last question’s most common answer was through social media, at 75%, meaning most of my audience would be getting their news about the film through social media.
Conducting this has helped me understand my audience a lot, and would definitely help me while making my film opening.
Eesha Saeed's AS Media Blog 